How To Get Your Business on the Internet for the First Time
written by
Bill Baldwin, Compelling Marketing Communications
Matthew Craver, Talcott Mountain Media
Before venturing into the online world, it's essential that you know a little about these four things.
- Selecting the right domain name
- Website hosting
- Website design
- Website marketing
A domain name is simply your business address on the web; the www.yourcompanyname.com that everyone is familiar with by now. A really great domain name describes your business and is memorable.
Website hosting is comparable to renting office space. Hosting companies provide secure, reliable computer resources to house all of the elements of your website.
The design and content of the website are critical because you want to make certain you capture the attention of your website visitors. The visual appeal needs to make a compelling invitation and the content needs to deliver the intended message quickly. You only have seconds to make an impression so work with a designer who understands your marketing message.
The content must also support the Search Engine Optimization (SEO) process. SEO is the process of identifying and utilizing keywords in such a way that gets the search engines to list your website high in their results when people search for what you offer. Keeping the information on your website current is a critical part of the SEO and your overall success.
Compelling Marketing Communications is here to help you.
If you would like more information about how Compelling Marketing Communications may be able to help your business prosper call (860) 604-5573 or email Bill@CompellingMarketingCommunications.com.
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