Compelling Marketing Communications: other marketing approaches

Websites | Graphic Design | E-mail Marketing | Online Advertising | Other Ideas

• Buzz marketing is an excellent marketing approach. It's all about getting people talking about you so when somebody needs your product or service they've already heard people talking about you.

• Properly designed and placed signs can be a critical part of your marketing efforts depending on your industry and location. Although we do not produce the signs we can recommend several excellent companies.

• For certain industries joining leads groups works effectively.

• Email marketing is a wonderful way to keep in touch with both customers and potential customers. But please, make a positive impression. We suggest working with our partner Constant Contact.

• Surveys are a terrific way to accomplish several things. They allow you to ask your customers how they feel about doing business with you. They also provide a great way to ask both customers and other people how you could better serve them. You may discover a new need that isn't being resolved and you're in position to satisfy that need, opening up a whole new market for you.

• Seminars are a great way to establish credibility and demonstrate expertise. Although many people think public speaking is not for them, there are organizations that can help anyone become a better speaker.

• Good public relations is another extremely valuable marketing outlet if properly used. A well-written article published in a well respected media outlet can do wonders for a small business.

• Publicity/media relations can be very beneficial if done correctly.

• Viral marketing is all about getting people telling others about you.

• Direct mail is another valuable marketing tool for the right situation. Direct mail can be in the form of postcards, letters, and innovative mail pieces.

• Social networking is a very popular way to extend your network of professional contacts online.