Creating A Winning Email Marketing Strategy
Collect email addresses everywhere
- At networking events
- When on service or sales calls
- At trade shows
- On your web site
Determine the appropriate format for your email
- Newsletters
- Typically are used to provide useful information
- Will you produce them monthly, quarterly?
- Promotions
- Focus on a special offer with limited content
- Limited the special offer to no more than 5 products/services
- Include a coupon to help track success
- Limit promotions to once a month
- Announcements
- Promotional or informational in nature with a specific message
- Invitations to special events
- Frequency of these mailings is driven by how often you have events
Scheduling
- The objective is to have the maximum impact with a minimum intrusion
- Determine a schedule and be consistent
- Select a day and time when your audience is most likely to read it
Getting your email opened
- The “From” line
- Use your name or your company name
- Keep it short
- Be consistent
- The “Subject” line
- Keep is short and simple
- Incorporate a specific benefit
- Include your brand
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